The cold-start advantage
Small accounts get tested on smaller audiences first. That means strong signals (completion, shares) compound faster than on big accounts.
The 30-day cold-start playbook
- Pick one niche. Be specific: "Instagram tips for solopreneurs", not "marketing tips".
- Ship 3 posts a day for 21 days. Volume beats perfection.
- Use the same hook structure 3-4 times. Familiar patterns out-perform novelty.
- Optimise based on completion rate, not views. The algorithm rewards retention.
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